Organisational Behaviour and Management Concepts:- Significance of social, psychological factors for undertaking organizational behaviour Relevance of theories of motivation. Contribution of Maslow, Herzberg. Mc-Gregor, Mc-Clell and other leading authorities. Research studies in leadership, Management by objective. Small group and intergroup
behaviour. Application of these concepts for understanding the managerial role, conflicts and co-operation, work norms and dynamics of organizational behaviour. Organisational change Organisational Design: Organizational structure, systems and objectives. Decision making, Communication and Control. Management, information system and role of computer in management.
Economic Environment:- National income, analysis and its use in business forecasting. Trends and structure in Indian Economy a Government Programmes and Policies. Regulatory policies, monetary, fiscal land planning. Regulatory Agencies, SEBI, FEMA, RBI and EXIM Policies.
Quantitative Methods – Classical optimization: Maxima and minima of single and several variables: optimization under constraints – Applications. Linear Programming; Problem formulation – Graphical Solution – Simplex method.
Statistical Methods: Measures of Central tendencies and variations – Application of Binomial, Poisson and Normal distributions. Time series – Regression and correlation Tests of Hypothesis – Decisions making under risk. Decision Trees, Replacement Theory Minimax, Maximin Criterion of decision making. Different criterion for selecting optimum strategies.
The candidate would be required to attempt any five questions but not more than two questions from any one section.
Marketing Management – Marketing and Economic Development. Marketing concept and its applicability to the Indian economy – Major tasks of management in the context of developing economy. Rural and Urban Marketing, their prospects and problems.
Concept of marketing mix-market Segmentation and Product differentiation strategies – consumer Motivation and behaviour consumer Behavioural Models – Product Brand distribution, public distribution system, price and promotion.
Decision – Planning and control of marketing programmes – research and Models – Sales Organizational dynamics – Marketing Information systems.
Export incentives and promotional strategies – Role of Government, trade association and individual organization – problems and prospects of export marketing.
Technology Management: Types of manufacturing systems continuous repetitive, intermittent. Organising for Production, long range, forecast and aggregate. Production Planning. Plant Design Process Planning, Plant size and scale of operations. Location of plant, lay-out of physical facilities. Equipment replacement and maintenance. CAD and CAM.
Object oriented programming, Elements of C++ language and functions, Enterprise resource planning, Modules/Functionality, System Analysis and Design, Tools for analysis and design of business systems, System control and quality assurance, E-Commerce, Network Infrastructure, Inter-organisational commerce, Electronic Data Interchange, Internet and Web page Designing, Search Engines, Hosting Web Site and Internet Security.
Role and importance of materials management, Value Analysis, Quality Control, Make of Buy decision, control-ABC Analysis. Economic order quality. Recorder point safety stock.
Financial Management – General tools of Financial Analysis: Ration analysis, funds flow analysis, const-volume-profit analysis, cash budgeting-financial and operating leverage. Investment Decision, Financing Decisions, Working Capital Managements and Income Determination and Distribution.
Human Resource Management – Characteristics and significance of Human Resources. Personal Policies- Manpower, policy and planning – Recruitment and selection technique – Training and Development promotions and Transfers, Performance Appraisal – Job Evaluation.
Wage and Salary Administration – Employees Morals and Motivation, Conflict Management. Management of change and Development. Industrial relations, Economy and Society in India. Worker profile and Management style in India. Labour Legislation with special reference to Industrial Disputes Act, Payment of Bonus Act, Trade Unions Act, Industrial Democracy and Workers Participation in Management, collective bargaining Conciliation and adjudication,
discipline and grievances handling in Industry.